Today I received an email about copywriting services. It reminded me of the importance of writing good content for one's website. Good content has two major effects, neither more important than the other. The first effect that most people would focus on is search engine optimization. The second, often neglected benefit is visitor conversions - getting visitors to purchase a product, pick up the phone, or download the report - whatever reaction is desired. In actuality, both of these go hand in hand.